Why Little Wren Brands Is The Ideal Marketing Solution For Small Businesses

Rebecca • 20 April 2022

“Business has only two functions — marketing and innovation.”

— Milan Kundera, Writer & Playwright

At Little Wren Brands, we understand that not every business has the budget for an in-house marketing manager or to hire a marketing agency. That’s why we aim to make professional marketing services more accessible to small businesses, entrepreneurs, start-ups and artists,


Whether you’re running a salon, a restaurant, or a local gift shop or you’re a gigging musician or commissionable artist we are here when you need us. 


Approachable


Now, this list is written in no particular order but if it were, we reckon being approachable is important enough to be at the top. 


We don’t believe there are such things as daft questions and we don't expect you to come to us with a plan. We definitely don’t expect you to come to us with a marketing plan already made*. At Little Wren Brands, we're friendly and easy to talk to and very down to earth (at least 98% notion free). Every one of our clients is treated with the same respect and all business is treated with the same importance - no matter how big or small a task.


* (but if you do that’s great too)



Professional & Experienced


You’ll always be assigned a Little Wren Brands Pro with a minimum of 10 years of professional marketing experience. Professionalism is a given and it goes without saying that we take your brand and business as seriously as if it were our own. 

Jargon Free


We could spend all day boring you with marketing jargon in an effort to impress you, SEO this, funnel that and let’s not forget integrated marketing campaigns. But we won’t.


Tell us what you want and we’ll tell you in plain English how we can help. Whether you want more footfall instore or someone to manage your social media accounts, we won’t bug you with buzzwords. You get the picture. Let’s have a proper chat and get things done - get in touch.



Personal Service


We like to get to know who we’re working with so that we can understand the business and brand in full. That’s why you will always deal with a real life person - it’s a bit old school but it’s how we like to work. 


As our client, your business and brand growth is as important to us as our own. We love nothing more than seeing our clients’ expand into new markets, win awards and grow, grow, grow. 



Collaborative

You know what you want better than anyone else so it’s integral that we work closely for the best results. Having a collaborative approach means we can combine your expertise with our marketing knowledge. By learning from each other, we can create marketing solutions that really work.



Helpful


We really want your business brand to be a success. So, when we work with you, we will always be on the lookout for ways we can go that extra step. If we find something outside our remit that we think would help grow your brand, we’ll pass it on to you. When we have a contact that we think you should connect with, we’ll put you in touch. 


Our philosophy is ‘not everyone knows what you know’ and we strive every day to share the knowledge we have. 


Hopefully, that’s all swung you and you’re now dying to get in touch and start working together. Pop an email to rebecca@littlewrenbrands.ie and let’s get started.

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by Rebecca Dunne 3 April 2024
In today's digital age, having a strong online presence is essential for small businesses to thrive. One powerful tool that can significantly impact your digital marketing efforts is Google My Business (GMB). This free platform offers a range of features designed to help small businesses enhance their visibility, attract customers, and grow their brand. In this blog post, we'll explore how you can leverage Google My Business to take your small business marketing to the next level. Create and Optimise Your Google My Business Profile The first step is to claim and verify your business on Google My Business. Once verified, ensure that your profile is complete and accurate. Provide essential information such as your business name, address, phone number, website URL, and business hours. Add high-quality photos of your business, products, and services to make your profile more appealing to potential customers. Little Wren Tip ~ Use your keywords to name your images files e.g. I might name my images something like ‘Small Business Marketing Specialist Dublin.’ Manage Google Reviews and Ratings Customer reviews and ratings play a crucial role in influencing purchasing decisions. Encourage satisfied customers to leave positive reviews on your Google profile. Respond promptly to reviews, both positive and negative, to show that you value customer feedback and are committed to providing excellent service. Utilise The Google My Business Posts Function Google Posts allow you to share timely updates, promotions, events, and offers directly on your profile. Take advantage of this feature to engage with your audience, promote your products or services, and drive traffic to your website or store. Keep your posts concise, visually appealing, and relevant to your target audience. They needn’t be too complicated - even resharing business updates from your social media channels works here. Optimise for Local SEO Google My Business is a powerful tool for local search engine optimisation (SEO). Ensure that your business information is consistent across all online platforms, including your website, social media profiles, and online directories. Use relevant keywords in your Google profile, business description, and posts to improve your visibility in local search results. Track Performance with Insights Google My Business provides valuable insights and analytics to help you track the performance of your profile and understand how customers find and interact with your business online. Monitor key metrics such as views, clicks, calls, and direction requests to measure the effectiveness of your marketing efforts and make informed decisions. Engage with Your Audience Google My Business offers various communication tools to engage with your audience directly. Respond to customer inquiries, messages, and questions promptly to provide excellent customer service and build trust with your audience. Use the Q&A feature to address common queries and provide helpful information to potential customers. Google My Business is a powerful tool that can help small businesses increase their online visibility, attract new customers, and grow their brand. By creating and optimising your Google profile, managing reviews and ratings, utilising Google Posts, optimising for local SEO, tracking performance with insights, and engaging with your audience, you can maximise the impact of your small business marketing efforts on Google My Business. Start leveraging the power of Google My Business today. Here are three different examples of small businesses asking for Google Reviews...
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